Confused about using WhatsApp Business? You might be missing out on the worth of it. We understand that blending your existing marketing and customer support tools is a big deal for you. Your confusions are pretty normal. So here we are going to list out some crucial points on why you should certainly integrate WhatsApp into your business.
SNEAK PEEK AT THE PERKS OF INCLUDING WHATSAPP FOR BUSINESS
MOST POPULAR AND USED PLATFORM
The first and foremost reason why WhatsApp for business is quite simple yet most important- Already the most popular platform to send and receive messages. Millions of people or say most of the population are currently indulging in using WhatsApp for texting.
Whatsapp has quite much-gained traction in almost all nations, so if your client is of any nationality, you can still communicate with them over WhatsApp.
Now since so many people are already using WhatsApp, it ideally makes it a market leader in instant messaging applications. Its popularity also has to do with the fact that it is entirely free for users. It’s hassle-free and user-friendly.
It has been substituting calls and messages for quite a while now, both being paid. All these things make it a great choice to keep in touch with family and friends. And the best part is that you just need a phone number to fuel the remaining run.
CREDIBLE AND SECURE
People are well aware of encryptions in WhatsApp Chat. It pacifies them to know that all their chats are encrypted. You can certainly depend on WhatsApp to keep your sensitive information intact. It is pretty credible when it comes to exchanging sensitive information. The obligatory authentication makes it even more reliable for your customers.
Users enjoy the fact that all WhatsApp chats are encrypted. From a business point of view, it’s secure enough to exchange sensitive information as password resets.
Also, all WhatsApp business accounts go through obligatory authentication to give customers peace of mind.
When on the lookout for customer satisfaction, individual communications work out just great. One can send in credentials of a personal account, order updates, and provide the needed assistance without worrying about losing privacy. Customers are always looking for privacy and tend to switch to a provider which provides it.
INTERACTIVE AND VARIED CONTENT FORMATS
Whatsapp offers a wide array of content formats and menus for interactive content options. This is an inevitable perk when it comes to business and related marketing messaging. We can pretty easily share and exchange various contents like links, product images and company brochures, video attachments, CTA’s, images and a lot more, which makes the whole thing very interactive.
Traditional SMS limits the character number whereas WhatsApp messages can be even 1000 characters, which itself boosts undisturbed and continuous communication flow, which is quite important when it comes to business messages or communication all in all.
YET ANOTHER OPPORTUNITY TO BOOST YOUR BRAND REPUTATION
If you have been brooding over how to build your brand name, then fret not as WhatsApp is one of the best platforms to build your brand presence.
Each brand with a Whatsapp business account has a well-built business profile for the company with a catalogue, logo, images, website URL, etc. This plays a pivotal role in building your brand image.
REACH YOUR AUDIENCE 24X7
Your customers like to believe that you will be available for them round the clock. Whatsapp is a platform where they can reach you anytime, even if you are not in their proximity. It’s a real-time communication channel. We tend to ignore emails or are not very often able to check or respond to them promptly. People put off reading emails, but do not refrain from checking WhatsApp messages immediately, even when they are travelling. They are more likely to check WhatsApp messages. It could be used as a pretty efficient hack to keep in check with your marketing messages. And undeniably messages on WhatsApp get an unbelievable open and click rate.
BEST CHOICE FOR BI-DIRECTIONAL COMMUNICATION
Customers need a platform, where they feel listened to and understood. Whatsapp encourages two-way communication, which tends to the customer’s needs. You will always remain accessible to your customers via WhatsApp. Customers can easily avail of your customer service, even when proactively trying to reach out to you. This again falls in perks to your marketing strategy.
Since WhatsApp is used by natives of almost all nationalities, your audience is already there. You can reach your customers without actually being in their geographical proximity. An App that depends on call numbers could be tricky, but regardless of the country code, WhatsApp makes it quite simpler for you to reach people as well as for people to reach you. Even though prices might vary, you are free to message people from any end of the globe from anywhere in the world with a single account.
You are each day coming up with brand new strategies to boost your marketing. Your business will constantly need updates and upgrades to keep the satisfaction of your clientele intact. So you need not always depend on big-time and space-consuming hard thoughts. You can just install Whatsapp business, upload your catalogue, brochure, images, and product details and keep your clients posted on the new updates or upgrades you bring about in your business. Your marketing strategies can be constantly used over WhatsApp and that too on large. There are no limits as to how many people can share the same. You do not need to limit your marketing campaigns.
WHATSAPP IS ALL YOU NEED TO UP YOUR BUSINESS GAME!!!!!
NO MORE DOUBTS!!! CHOOSE VOXBAY’s PLATFORM FOR WHATSAPP INTEGRATION