Brand Building with Cloud Telephony

The heart of each and every dynamic economy is business. India is an ideal hub for startups and is all set to dominate the world in every marketplace. Companies are forced to make continuous struggles to stay afloat. Our traditional term ‘Marketing’ changed its name to ‘Branding’ now. Branding is an essential component of success. Elating the minds of clients with a positive and trustworthy face of a company is what makes a brand. With the help of proper tools and techniques, branding tasks can be made much easier. Cloud Telephony is such a tool that can make or create proper branding easily.

The communication technology in which all communication devices and applications are hosted at the service provider’s ground is called Cloud Telephony communication and these applications are made accessible to the clients through the ‘cloud’. A cloud is considered as a single ecosystem that hooks a network of servers together and operates.

Let’s look at the key benefits of using cloud telephony for a business:

  • Easily scalable
  • Improved customer experience
  • Professional business call handling
  • Data analysis made easy
  • Easy data recovery
  • Remote accessibility of resources

Startups are able to build a brand image with cloud telephony. Cloud telephony is not a single product or service. It is a united set of broad communication services. All the services under cloud telephony cumulatively boost your startup to a better brand level. Below let’s list out some of the cloud telephony services to brand a business.

Toll-free Number

A toll-free number is a number that is free to call for the caller. The expenses are borne by the company. Brands want to reach out to customers in the most smooth and sleek way possible. For this, the business must cut out all barriers that crimped a customer to make calls. This is why brands usually opt for a toll free number. And this has some attractive features like national presence, recall value and multiple call handling also.

IVR System

Simply, it is a recorded voice that is used to answer incoming calls. A greeting message in the start from the other side will give the caller a warm feeling. IVR helps to redirect a customer to their desired department easily. It can be categorized into two categories namely single level IVR and multi-level IVR. It helps in receiving each call with the same level of professionalism, in an error free manner, keeping clarity intact. This can help to gain and build the brand image of a business.

SMS & voice broadcasting

“Merry Christmas on behalf of ABC company”. We will receive such calls and texts from several brands on major occasions in a year. They are not typing or recording any personalized message for each customer they have. They are just typing a single message or recording a single sequence of wishes and sending this to thousands of client databases. They make use of a unique cloud telephony tool called SMS and Voice Broadcasting. It is very clear that cloud telephony is a vital tool for making business build a brand and keep the communication processes clear, crisp and simple.

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